I identify costly gaps in marketing systems, then build or repair the websites, automations, integrations, and internal tools needed to fix them, often creating custom tools tailored for your unique business needs. I work across marketing engineering, AI integration, and full-stack development.
My name is Danielle, and I am a marketing technology and software professional with 10 years of experience spanning B2B and SaaS marketing, full-stack development, AI integrations, CRM and email infrastructure, website modernization, SEO, analytics, automation, UX design, technical documentation and copywriting, and creative production.
I build systems that connect strategy to action: production AI features, internal tools, responsive websites, marketing automation workflows, data-based campaigns, and customer-facing experiences. Comfortable working between marketing, product design, engineering , leadership, and end users.
I audit the systems behind your marketing to find where data is missing, inaccurate, or failing altogether. I check conversion tracking, consent behavior, phone attribution, form submissions, and the connections between them.
The result is a site-specific assessment of what is working, what is not, and what needs to be fixed.
Each item addresses a specific operational problem that costs the business time, money, or both.
Gemini API · Node.js · Ractive.js · existing automotive software
Problem
Users needed a faster way to create usable vehicle descriptions from inventory records already stored in the system.
Work
Built a custom endpoint, connected the model API, mapped existing inventory fields, and added the feature to the production interface.
Outcome
A working product feature that generates content from structured data and writes the result back into the existing record.
GA4 · Google Ads · GTM · CCPA · HAR analysis
Problem
Paid media conversions were misconfigured, and tracking behavior did not match the consent experience shown to visitors.
Work
Traced live tag behavior, documented pre-consent tracking, rebuilt the conversion action, and moved measurement to a reliable native implementation.
Outcome
Clearer attribution, better control over tag behavior, and a documented path to compliant measurement.
.NET · DevExtreme · JavaScript · data loading · UX prototyping
Problem
A large CRM interface was slow, difficult to navigate, and carrying unnecessary front-end weight across views.
Work
Identified a globally loaded 5.1 MB bundle, evaluated paging and filtering behavior, and designed a more efficient leads workspace.
Outcome
A prioritized technical plan covering per-view assets, remote operations, caching, and specific interface improvements.
Next.js · TypeScript · React · Tailwind CSS · SEO · consent architecture
Problem
The existing site limited control over performance, content structure, product presentation, and marketing instrumentation.
Work
Rebuilt the site as a custom component-based application with dedicated product pages, lead-generation elements, technical SEO, and consent-aware analytics.
Outcome
A faster, more maintainable marketing platform that supports product communication, measurement, and future development.
SendGrid API · event data · CRM interface · JavaScript/C#
Problem
Email performance lived outside the workflows used by the people responsible for customer and sales activity.
Work
Connected delivery, open, and click data to the internal CRM and planned broader event tracking for bounces and unsubscribes.
Outcome
Campaign activity became visible inside the system where teams already worked.
Next.js · TypeScript · Claude API · Tavily Search
Problem
Competitor activity surfaced only when a customer or salesperson happened to mention it, usually late.
Work
Built an internal research application that combines web search with generative AI to collect, synthesize, and organize findings.
Outcome
A single place to review market activity, with research that takes minutes rather than an afternoon.
HTML/CSS · TypeScript · MSO conditional code · dark mode · SendGrid
Problem
Campaign emails broke in Outlook, inverted in dark mode, and were rebuilt by hand for every send.
Work
Standardized ten templates on a locked canonical structure and built an internal generator that produces campaign-ready code.
Outcome
Consistent rendering across clients and far less setup time for every campaign that follows.
D3.js · TopoJSON · JavaScript · MediaWiki integration
Problem
Prospects and staff had no clear way to see which states the software and forms actually supported.
Work
Built a responsive state map with status levels, legends, filters, and hover detail, then surfaced the same data inside the internal wiki.
Outcome
Coverage questions answered on the page instead of through a support conversation.
SCORM · Moodle · WooCommerce · Edwiser Bridge · Vue.js
Problem
Continuing education ran on manual processes, and course completions were not reporting reliably.
Work
Deployed the platform with SCORM course packages and the supporting commerce workflow, then fixed a completion-tracking failure in the video shell.
Outcome
A working learning and enrollment workflow with dependable completion records.
Website modernization, UX & digital experience
AI integration, automation & internal software
CRM, email infrastructure & marketing operations
Product, interface & systems improvement
Training, learning systems & documentation
Crafted Strategy
Google Colab · Unsloth · LoRA/QLoRA · Hugging Face Transformers · GGUF · Ollama
Prepared and curated a personal 70,000-word corpus, fine-tuned a Llama 3.2 3B model, quantized the result to GGUF, and served it locally through Ollama.
HTML · CSS · JavaScript · GitHub Pages · AI literacy content design
Built a self-contained AI literacy application with 145 terms and five study modes, designed to make modern AI concepts easier to learn and review.
React · TypeScript · Tauri · Rust · Canvas/WebGL
Developing a desktop photo editor centered on skin-tone protection, highlight preservation, readable shadows, emotional color consistency, custom looks, manual adjustments, comparison, undo, crop, grain, and tonal controls.
Next.js · TypeScript · Tailwind CSS · test planning · knowledge-quality workflows
Established a portfolio application focused on evaluating AI-assisted support and knowledge quality, including project structure, test planning, and a clean non-demo presentation approach.
Responsive web design · branding · conversion-focused content
Designed and built polished business websites for local prospects, combining brand presentation, menu and location content, and lead-oriented user flow.
AI & emerging technology
Marketing, analytics & search
Education & technical training
Additional professional strengths
Combines technical depth with marketing judgment and can move from strategy and discovery into implementation, testing, documentation, and refinement.
Experienced in both fully remote and in-office work, with strong independent ownership and cross-functional communication.
Able to work inside existing legacy systems while also designing modern applications, interfaces, and workflows.
Comfortable explaining technical concepts to nontechnical stakeholders and turning unclear requests into concrete deliverables.
Brings a strong visual and editorial sensibility to technical work, improving both usability and presentation quality.
Let's talk.